Attract Your Dream Team: Culture by Design

Denver Startup Week – TRACK: PEOPLE

Session description:

Culture is as important in your startup as your business strategy because it either strengthens or undermines your objectives. Positive culture attracts talent, wows your customer, and keeps your employees engaged. Yet few startups know how to design and operationalize culture in a way that is simple and practical. Experience how to unleash the culture you desire. Learn the steps to design and create a shared culture and begin mapping out your first steps in this interactive workshop.

  • Participants can expect to Learn why “behaviors” are more useful than “values”.
  • Intentionally set their company culture.
  • Avoid the 3 mistakes most companies make in defining their culture
  • Learn how to maximize engagement in their startup  

CJ Andrews & Melanie Sears,

**Do you have a question or topic for us? You can reach us before the session by tweeting your questions to @Coach2Innov8 #designculture #DENStartupWeek.

Learn More:

CFORCE is a network of consultants and coaches that help leaders and entrepreneurs to create a thriving culture, develop talent and empower teams. Our network is comprised of following locations (in the US C CO and CA, Portugal, Germany and the Czech Republic.  

Feel free to take the team or entrepreneur assessment at

CJ Andrews & Melanie Sears:

CJ Andrews
Entrepreneur/Freedom Coach
Tech Implementation/Leadership Development

CJ loves creating something from nothing, especially when a need is present. She has been creating solutions for twelve years, seven of which were for her own company. Efficiency, effectiveness, and innovation are the core values she builds from. She has provided her services to Fortune 500 companies, baseball teams, and startups.
Through her leadership development and coaching practice, she assists leaders in their legacies by removing blocks and strengthening their courage, connection and creativity.

Melanie Sears (former von Wangenheim):
Business and Executive Coaching/ Culture & Innovation Facilitator
Leadership Development/ Talent Development

Melanie is a Coach, Facilitator and Business Architect. She is passionate bridging the practical with the creative and empowering individuals to find inner and outer success. She has led interdisciplinary teams through projects for startups and large multinationals alike.

She has worked on five continents, notably for leading German DAX companies, designing and implementing customized workshops focused on leadership development, team development, and creating innovative cultures.

Melanie has a knack for building upon existing resources and expertise, using the unique DNA of the individuals, team and company to create a “Bridge to the Future”.

Target audience:

  • Entrepreneurs that want to scale their business
  • People that want to create excellent/ high performance teams

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